{"id":242,"date":"2020-10-24T09:27:34","date_gmt":"2020-10-24T09:27:34","guid":{"rendered":"https:\/\/seoenred.com\/blog\/?p=242"},"modified":"2022-12-14T16:39:20","modified_gmt":"2022-12-14T16:39:20","slug":"curso-de-seo-gratis","status":"publish","type":"post","link":"https:\/\/seoenred.com\/blog\/curso-de-seo-gratis\/","title":{"rendered":"Curso de SEO &#8211; Gratis"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-251 size-full\" src=\"https:\/\/seoenred.com\/blog\/wp-content\/uploads\/2020\/10\/Curso-SEO-Gratis.jpg\" alt=\"El blog de SEOenred - Curos de SEO - GRATIS\" width=\"1000\" height=\"587\" srcset=\"https:\/\/seoenred.com\/blog\/wp-content\/uploads\/2020\/10\/Curso-SEO-Gratis.jpg 1000w, https:\/\/seoenred.com\/blog\/wp-content\/uploads\/2020\/10\/Curso-SEO-Gratis-300x176.jpg 300w, https:\/\/seoenred.com\/blog\/wp-content\/uploads\/2020\/10\/Curso-SEO-Gratis-768x451.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>\u00bfTe gusta el mundo de Internet, el marketing digital, el marketing online, las ventas online y todo lo relacionado con el mundo online, en general? El marketing online ofrece multitud de ventajas, tanto para las empresas como para el peque\u00f1o profesional y en el momento que te das cuenta del potencial profesional que tiene, es important\u00edsimo que aprendas a entenderlo y ponerlo en pr\u00e1ctica.<\/strong><\/p>\n<p>El <strong>marketing online<\/strong> tiene tant\u00edsimas ramas y aplicaciones que, si quieres dedicarte a ello, tienes que especializarte. De todas las posibles alicaciones, ramas y especializaciones, hay una que particularmente es fundamental para llevar abuen t\u00e9rmino un proyecto y sin la cual ser\u00eda como ser la Coca-Cola y que nadie te conociera. EL <strong>SEO<\/strong> es, dir\u00edamos nosotros, casi lo m\u00e1s importante y fundamental de toda buena <strong>estrat\u00e9gia online<\/strong>. Sin el <strong>SEO<\/strong>, la gente no conocer\u00edan las marcas, las tiendas ni las p\u00e1ginas por Internet. El <strong>SEO<\/strong> es lo que le da la \u00abChicha\u00bb y la gracia al tema. Cada vez m\u00e1s, se demandan un mayor n\u00famero de <strong>profesionales del SEO<\/strong>, altamente cualificados.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Si te est\u00e1s planteando empezar en el mundo del SEO, te interesa este Curso de SEO &#8211; Gratis<\/strong><\/span><\/h2>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Podemos definir el <strong>SEO<\/strong> <strong>(Search Engine Optimization)<\/strong> como un conjunto de tareas y acciones, que debemos realizar, para alcanzar una posici\u00f3n de valor, ante la serie de resultados de b\u00fasqueda, que arroja un buscador (En nuestro caso, <strong>Google<\/strong>). El <strong>SEO<\/strong> engloba una infinidad de conceptos para posicionar una b\u00fasqueda en <a href=\"https:\/\/google.es\">Google<\/a>, <a href=\"https:\/\/yahoo.es\">Yahoo<\/a> o <a href=\"https:\/\/bing.es\">Bing<\/a>, en definitiva, cualquier buscador.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfPor qu\u00e9 es importante desarrollar una estrat\u00e9gia de SEO?<\/h2>\n<p>Una estrategia SEO, son una serie de actuaciones que est\u00e1n encaminadas hacia un determinado fin (En nuestro caso, que, a trav\u00e9s de ciertas b\u00fasquedas, aparezca nuestra p\u00e1gina en el buscador, lo mejor posicionado posible).<\/p>\n<p>&nbsp;<\/p>\n<h3>Introducci\u00f3n<\/h3>\n<ul>\n<li><a style=\"text-decoration: none;\" href=\"https:\/\/seoenred.com\/blog\/origenes-del-seo\/\">Or\u00edgenes<\/a><\/li>\n<li>\u00bfQu\u00e9 es un buscador y c\u00f3mo funciona?\n<ul>\n<li>Google\n<ul>\n<li>Un poco de historia<\/li>\n<li>Por qu\u00e9 Google nos ha cambiado nuestras vidas<\/li>\n<li>Qu\u00e9 son los algoritmos de Google<\/li>\n<\/ul>\n<\/li>\n<li>Yahoo<\/li>\n<li>Bing<\/li>\n<\/ul>\n<\/li>\n<li>Qu\u00e9 son las SERPs &#8211; Search Engine Result Page (P\u00e1gina de resultados del motor de b\u00fasqueda)<\/li>\n<li>Qu\u00e9 es el SEO &#8211; Search Engine Optimization\n<ul>\n<li>Tipos de SEO\n<ul>\n<li>White SEO<\/li>\n<li>Grey SEO<\/li>\n<li>Black Hat SEO<\/li>\n<\/ul>\n<\/li>\n<li>T\u00e9cnicas<\/li>\n<li>C\u00f3mo podemos usar el SEO para conseguir ventas<\/li>\n<li>Qu\u00e9 es un SEO<\/li>\n<li>Penalizaciones<\/li>\n<li>Infringir las pol\u00edticas de un buscador<\/li>\n<li>Diferencias entre el SEO y el SEM<\/li>\n<li>SEO negativo\n<ul>\n<li>Ataques SEO<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>SEO: Onpage y Offpage<\/h3>\n<ul>\n<li>SEO OnPage\n<ul>\n<li>Nombres de Dominios\n<ul>\n<li>Servidores DNS<\/li>\n<li>Qu\u00e9 es la autoridad de un dominio<\/li>\n<li>Dominios expirados &#8211; Qu\u00e9 son y para que nos pueden servir<\/li>\n<li>Elegir un t\u00edtulo para nuestro sitio web<\/li>\n<li>CDN y seguridad<\/li>\n<\/ul>\n<\/li>\n<li>Servidores hosting &#8211; Alojar una p\u00e1gina web\n<ul>\n<li>Datos t\u00e9cnicos<\/li>\n<li>C\u00f3mo elegir un buen Hosting<\/li>\n<li>Certificado SSL &#8211; El HTTPS<\/li>\n<\/ul>\n<\/li>\n<li>KeyWords &#8211; Palabras Clave\n<ul>\n<li>Tipos de Palabras Clave<\/li>\n<li>Intenci\u00f3n o Intencionalidad de B\u00fasqueda<\/li>\n<li>Generics Keywords &#8211; Palabras clave gen\u00e9ricas<\/li>\n<li>Keyword Research &#8211; B\u00fasqueda de palabras clave &#8211; PARTE 1<\/li>\n<li>Keyword Research &#8211; B\u00fasqueda de palabras clave &#8211; PARTE 2<\/li>\n<li>Keywords Long Tail<\/li>\n<li>An\u00e1lisis de palabras clave &#8211; KeyWords<\/li>\n<\/ul>\n<\/li>\n<li>Gestores de Contenido (CMS)\n<ul>\n<li>Elegir un CMS para el desarrollo de una p\u00e1gina web<\/li>\n<li>WordPress<\/li>\n<li>Joomla<\/li>\n<li>Drupal<\/li>\n<li>PrestaShop<\/li>\n<li>Magento<\/li>\n<\/ul>\n<\/li>\n<li>P\u00e1ginas web\n<ul>\n<li>Tipos de p\u00e1ginas web\n<ul>\n<li>P\u00e1ginas personales<\/li>\n<li>P\u00e1ginas corporativas<\/li>\n<li>Tiendas online<\/li>\n<li>Blogs<\/li>\n<li>Foros<\/li>\n<li>Aplicaciones web<\/li>\n<\/ul>\n<\/li>\n<li>Estructura de una web\n<ul>\n<li>Cabecera<\/li>\n<li>Contenido\n<ul>\n<li>Estructura H1, H2, H3, H4, H5, H6<\/li>\n<li>Categor\u00edas de nuestros Art\u00edculos\/Posts\/Entradas<\/li>\n<li>Nuestros textos y p\u00e1rrafos<\/li>\n<li>Estrat\u00e9gia de contenido\n<ul>\n<li>Palabras clave &#8211; Keywords\n<ul>\n<li>Keyword Research &#8211; B\u00fasqueda de palabras clave &#8211; PARTE 2<\/li>\n<li>An\u00e1lisis de palabras clave &#8211; KeyWords<\/li>\n<li>Keyword inverso<\/li>\n<li>An\u00e1lisis de la competencia &#8211; Espiar a la competencia<\/li>\n<\/ul>\n<\/li>\n<li>Creaci\u00f3n de contenido\n<ul>\n<li>P\u00e1ginas autom\u00e1ticas\n<ul>\n<li>Automatizar contenidos<\/li>\n<li>Scrapping<\/li>\n<li>Spinning<\/li>\n<li>Calidad del contenido<\/li>\n<li>Optimizaci\u00f3n de t\u00edtulos, descripciones e im\u00e1genes<\/li>\n<li>Optimizaci\u00f3n de direcciones URL<\/li>\n<li>URL canonical<\/li>\n<li><\/li>\n<\/ul>\n<\/li>\n<li>Optimizaci\u00f3n de t\u00edtulos\n<ul>\n<li>Etiquetas title<\/li>\n<\/ul>\n<\/li>\n<li>Optimizaci\u00f3n de descripciones\n<ul>\n<li>Etiquetas description<\/li>\n<\/ul>\n<\/li>\n<li>Optimizaci\u00f3n de imagenes<\/li>\n<li>Optimizaci\u00f3n de CSS<\/li>\n<li>Optimizaci\u00f3n de JavaScript<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Pie de p\u00e1gina<\/li>\n<\/ul>\n<\/li>\n<li>Linkjuice interno<\/li>\n<li>Indexaci\u00f3n del sitio web\n<ul>\n<li>Mapa del sitio &#8211; SiteMap\n<ul>\n<li>Sitemap.xml o Sitemap en HTML<\/li>\n<\/ul>\n<\/li>\n<li>Archivo Robot &#8211; robot.txt<\/li>\n<li>Google Search Console<\/li>\n<li>Monitorizaci\u00f3n de la indexaci\u00f3n<\/li>\n<\/ul>\n<\/li>\n<li>Optimizaci\u00f3n de nuestra p\u00e1gina web &#8211; WPO\n<ul>\n<li>An\u00e1lisis SEO\n<ul>\n<li>Herramientas de an\u00e1lisis<\/li>\n<li>Velocidad de carga\n<ul>\n<li>Google Page Speed<\/li>\n<\/ul>\n<\/li>\n<li>Redirecciones<\/li>\n<li>Google AMP<\/li>\n<li>Plugins para la optimizaci\u00f3n\n<ul>\n<li>Plugins SEO (OnPage)\n<ul>\n<li>Yoast SEO<\/li>\n<li>Mathlab<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Snippets<\/li>\n<li>C\u00f3mo mejorar el CTR<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>SEO OffPage\n<ul>\n<li>SEO local\n<ul>\n<li>Google My Business<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Linkjuice externo\n<ul>\n<li>Backlinks\n<ul>\n<li>C\u00f3mo conseguirlos de una manera natural<\/li>\n<li>Tipos de enlaces\n<ul>\n<li>Enlaces DoFollow<\/li>\n<li>Enlaces NoFollow<\/li>\n<\/ul>\n<\/li>\n<li>Espiar a la competencia<\/li>\n<li>Creaci\u00f3n de enlaces\n<ul>\n<li>Redes Sociales &#8211; RRSS\n<ul>\n<li>Facebook<\/li>\n<li>Twitter<\/li>\n<li>LinkedIn<\/li>\n<li>Pinterest<\/li>\n<li>Instagram<\/li>\n<li>Youtube<\/li>\n<li>Flickr<\/li>\n<li>Tik Tok<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>SEO negativo<\/li>\n<li>Desautorizaci\u00f3n de enlaces<\/li>\n<\/ul>\n<\/li>\n<li>Herramientas\n<ul>\n<li>Ahrefs<\/li>\n<li>SemRush<\/li>\n<li>Sistrix<\/li>\n<li>ScrapeBox<\/li>\n<li>Sreaming Frog<\/li>\n<li>GSA Ser<\/li>\n<li>Ranker X<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Auditor\u00eda SEO<\/h3>\n<ul>\n<li>Elementos HTML<\/li>\n<li>An\u00e1lisis del posicionamiento<\/li>\n<li>Monitorizaci\u00f3n<\/li>\n<li>Herramientas SEO\n<ul>\n<li>Herramientas gratis\n<ul>\n<li>Herramientas de Google\n<ul>\n<li>Google Analytics<\/li>\n<li>Google Search Console<\/li>\n<li>Google Trend<\/li>\n<\/ul>\n<\/li>\n<li>Indexadores gratis<\/li>\n<\/ul>\n<\/li>\n<li>Herramientas de pago\n<ul>\n<li>Ahrefs<\/li>\n<li>SemRush<\/li>\n<li>Sistrix<\/li>\n<li>Indexadores Premium<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Glosario SEO<\/h3>\n<h3>SEO para ecommerce<\/h3>\n<h3>SEO para blogs<\/h3>\n<h3>Micronichos<\/h3>\n<h3>SEO para p\u00e1ginas de efiliaci\u00f3n<\/h3>\n<ul>\n<li>Amazon Afiliados<\/li>\n<li>Booking Afiliados<\/li>\n<li>AliExpress Afiliados<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfTe gusta el mundo de Internet, el marketing digital, el marketing online, las ventas online y todo lo relacionado con el mundo online, en general? El marketing online ofrece multitud de ventajas, tanto para las empresas como para el peque\u00f1o profesional y en el momento que te das cuenta del potencial profesional que tiene, es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,5,16,15],"tags":[],"class_list":["post-242","post","type-post","status-publish","format-standard","hentry","category-curso-seo","category-gratis","category-seo-offpage","category-seo-onpage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Curso de SEO - Gratis - El Blog de SEOenred, Agencia SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seoenred.com\/blog\/curso-de-seo-gratis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso de SEO - Gratis\" \/>\n<meta property=\"og:description\" content=\"\u00bfTe gusta el mundo de Internet, el marketing digital, el marketing online, las ventas online y todo lo relacionado con el mundo online, en general? 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